We were given the opportunity to bring Malhana's vision to life. We took their innovative approach to teaching English and applied it to the concept of this particular campaign, creating three Korean characters, spanning three generation gaps, all who wanted to learn English. The advertising campaign shows how Malhana's method allows the student to take the leap of faith required to lean a new language. 

 

OMNIBUS COMMERCIAL

CHARACTER COMMERCIALS

"JACK"

"SUZY"

 

"HARRY"

 

30 SECOND SPOTS

30 SECOND SPOT #1

30 SECOND SPOT #2

 

30 SECOND SPOT #3